Arc & Co. is a digital consultancy helping ambitious startups establish a strong online presence. The website was designed to communicate credibility, showcase expertise, and guide visitors toward meaningful conversations through a clean and modern user experience.
Company
Arc & Co.
Timeline
5 Weeks
Role
Lead Web Designer
Project
Live Project
Project Overview
Arc & Co. needed a website that reflected its strategic approach while remaining approachable and easy to navigate. The project focused on creating a refined visual identity, simplifying the user journey, and presenting services in a way that built trust from the very first interaction.
Challenge
The existing website lacked structure, making it difficult for visitors to understand the company's offerings. The challenge was to create a clear content hierarchy, improve navigation, and design an experience that felt professional without sacrificing personality.
User Problem
The redesigned website improved the company's digital presence by creating a smoother user journey and a more compelling first impression. The combination of thoughtful design and clear messaging resulted in stronger engagement and a noticeable increase in qualified inquiries.
Constraints
01
1-2 Weeks
Compressed timeline for the redesign and launch.
01
3-4 SBUs
I was the sole designer across GDHS and multiple other digital products.
01
Design + execution
Alongside UX/UI, I handled on-ground design requirements and remote print coordination.
Goals & Success Criteria
Discovery & insights
Project Strategy
01
Reduce cognitive load at decision points
01
Separate attendee and sponsor journeys clearly
01
Build trust before asking for commitment or payment
Landing Page Design
Other Notable Screens
