FlowPay is a fintech platform built to simplify personal finance through intuitive budgeting, expense tracking, and smart financial insights. The project focused on designing an experience that feels effortless, helping users manage their money with confidence.
Company
FlowPay
Timeline
6 weeks
Role
Lead UI/UX Designer
Project
Product Launch
Project Overview
FlowPay needed a complete product redesign to improve usability and make complex financial data easier to understand. The objective was to streamline user flows, reduce friction, and create an interface that felt modern, accessible, and easy to navigate across all devices.
Challenge
The platform's existing interface was cluttered, making essential actions difficult to complete. The challenge was to simplify the information architecture, improve onboarding, and design a consistent experience that helped users accomplish tasks quickly without feeling overwhelmed.
User Problem
The redesigned experience made the platform more intuitive and significantly improved user satisfaction. Cleaner navigation, simplified workflows, and a refined visual system helped increase engagement while reducing friction throughout the product.
Constraints
01
1-2 Weeks
Compressed timeline for the redesign and launch.
01
3-4 SBUs
I was the sole designer across GDHS and multiple other digital products.
01
Design + execution
Alongside UX/UI, I handled on-ground design requirements and remote print coordination.
Goals & Success Criteria
Discovery & insights
Project Strategy
01
Reduce cognitive load at decision points
01
Separate attendee and sponsor journeys clearly
01
Build trust before asking for commitment or payment
Landing Page Design
Other Notable Screens
